Digital Marketing Foundations

Digital Marketing Basics - Learn SEO, keyword research, ad targeting, content optimization & analytics to boost traffic, rankings & conversions, outshine & outsmart the competition.

Created by

Vivaan Malhotra

Hours

2 Enrolled

(0 Reviews)

English

Last updated

Fri, 21-Mar-2025

Course description

Digital Marketing Foundations

Learn SEO mechanics, keyword intent mapping, ad targeting psychology, content architecture, and data-driven growth hacks.

Crack search algorithms, master conversion funnels, and turn engagement into revenue. It’s not just marketing—it’s precision engineering for attention.

What will i learn?

Master SEO fundamentals (on-page, off-page, technical).
Conduct keyword research for organic and paid campaigns.
Optimize content, meta tags, and site structure for rankings
Run PPC campaigns on Google Ads and social platforms
Analyze web traffic and performance metrics using analytics tools.
Develop conversion-driven landing pages and funnels.
Understand social media marketing and audience targeting.
Implement AI tools for marketing optimization and automation.
Create data-driven strategies for growth and scalability.

Requirements

Basic Tech Skills – If you can Google, DM, and post a reel, you’re good.
Analytical Vibes – Numbers tell stories. Be curious about what works & why.
Creativity & Writing – Ads, captions, emails – words make money.
Social Media Fluency – Insta, LinkedIn, YouTube – where the magic happens.
Marketing Instincts – If you love cracking what makes people buy, you're built for this.
Bonus: Some sales hustle, a bit of psychology, and a mad obsession with trends.

Frequently asked question

Data-driven marketing using SEO, PPC, content, social, and analytics to capture and convert attention.

No—think technical SEO, user intent mapping, backlink strategy, and search algorithms.

Track CTR, CPC, ROAS, organic traffic, bounce rate, and conversions via Google Analytics & Search Console .

SEO = long-term organic growth | PPC = instant visibility → Use both for full-funnel dominance.

3-6 months to rank, but compounding ROI makes it a powerhouse strategy .

Chasing vanity metrics (likes, views) instead of conversions. Marketing = results, not applause.

Vivaan Malhotra

Teaching Tech. Not for Grades—But for Problem-Solvers. I build courses for the relentless ones—those who refuse to be just students. The ones who want to create, not consume. With industry-worn hands, I teach what the textbooks can’t: how to think, build, and break limits. This isn’t education. It’s a toolkit for disruption." Where 70% of tech grads struggle with employability, my courses turn them into portfolio-backed creators—ready to own the future, not chase it.

Vivaan Malhotra is a tech educator, digital innovator, and mentor driven by the mission to turn learners into creators. With years of industry experience in full-stack development, AI, and automation, Vivaan courses that bridge the gap between theory and real-world application.At Shikshart, he empowers students with hands-on skills, guiding them to build projects, solve real problems, and create portfolios that stand out. His teaching philosophy is simple: - Learn by doing No textbook theories—only practical execution.No certificates without skills—only proof of work.No learners left behind—only future-ready disruptors.In a landscape where 85% of jobs by 2030 haven’t even been invented yet, Vivaan courses future-proof students with adaptive, industry-relevant expertise.His goal isn’t to create graduates—it’s to build innovators equipped to thrive in uncertainty.

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Free

Lectures

0

Skill level

Beginner

Expiry period

Lifetime

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